The Industry Experts’ Guide to Publishing Your Best Seller: Marketing and Publicity

Description

• A six-month pre-publication marketing plan, as well as the importance of marketing for three years after pub date
• Why creating relationships = sales and how to utilize your connections
• Important factors like picking the right pub date, must-dos for the author on a budget, and more
• How to sell yourself without actually selling yourself
• Should you write new books—or market your existing ones?
• and more!

• A six-month pre-publication marketing plan, as well as the importance of marketing for three years after pub date
• Why creating relationships = sales and how to utilize your connections
• Important factors like picking the right pub date, must-dos for the author on a budget, and more
• How to sell yourself without actually selling yourself
• Should you write new books—or market your existing ones?
• An insider look at how to market on 7 major social media/networking platforms
• How to build your newsletter subscriber list organically—and for free
• How to get book reviews on over 10 platforms/review sites
• Tips for approaching book bloggers, and the do’s and don’ts of utilizing a “street team”
• How to market through your book’s back matter
• A look into the value of awards for marketing and 10 awards indie authors can trust
• How to cross-promote with authors in your genre or like-minded organizations
• Where and how to market your books in person, and how to plan a book tour
• Tips on getting your books into stores and distribution, including important questions for bookstore owners and potential readers
• Q&A with a social media marketing company on Facebook and Instagram advertising
• The truth behind bestseller lists